Brand Power: Harnessing Brand as a Driver of Corporate Transformation and Business Success

In an era defined by speed, uncertainty, and complexity, customer centricity should not be a one-off achievement – it must be embedded structurally. Brands are the key lever in this process: When strategically activated, they enable and connect corporate transformation with customer relevance, and create a foundation for sustainable growth. Join Holger Fischer, who will share how Deutsche Bank is repositioning its brand to act as a catalyst - amplifying global impact, driving cultural change, and enabling long-term business success.