Quietly Disruptive – What happens when a value retailer tackles the topics most brands still avoid?

Primark surprises with a firmly rooted mindset that only a few would expect from a value fashion brand.

Look a little closer, and you’ll find a company that’s redefining access to fashion - through products, messaging, and campaigns that put people at the center who are often overlooked in retail. Collections designed for menopause, periods, disabilities, or sensory needs of children meet campaigns that celebrate diversity in body types, skin tones, and lived experiences - all at prices that are truly accessible.

A conversation about conviction, visibility, and why true relevance has nothing to do with the size of your budget.