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System reboot complete. MINI’s transformation spans product, process, and personalities — relaunching a fully renewed vehicle lineup, pioneering a digital-first sales model, and introducing intelligent companions that enhance every interaction. Over the last 12 months, MINI has strategically leveraged AI solutions and data to transform not only its processes and customer experience, but also its entire look and feel through a bold update — making the brand stronger and more distinctive than ever.
Join Jennifer Treiber-Ruckenbrod, Chief Marketing Officer of MINI, as she reveals how a system update across cars, commerce, and character — powered by AI and amplified by a confident new brand appearance — is driving authentic growth and propelling MINI into a fast-evolving digital and real-world future.
