Retail Media und DOOH: Die neue Königsklasse im Marketing-Mix?

The panel discussion ‘Retail Media and DOOH: The New Premier League in the Media Mix’ highlights the interplay between the two disciplines at the point of sale. The focus is on the thesis that DOOH is not just a supplement to retail media, but as a cross-channel interface combines the best of both worlds – data-driven targeting and high-impact visual presence directly at the point of sale. Furthermore, it will be demonstrated that DOOH at the POS not only has a stimulating effect, but is also an effective branding tool.

Moderator: Frank Puscher, Meedia.