IDOOH

The Institute for Digital Out of Media (IDOOH) is the central point of contact for the digital out-of-home (DOOH) industry. In cooperation with the Digital Media Institute, we bring together providers and customers of DOOH advertising. The IDOOH organises conferences and coordinates industry standards with the market in its working groups. The IDOOH publishes the market media study Public & Private Screens, which records the performance values for DOOH advertising media in Germany. The IDOOH raises awareness of the DOOH genre and organises training courses and webinars as well as the DOOH Creative Challenge creative award.