What really works: lessons from the top-performing prDOOH campaigns

Programmatic digital out-of-home (pDOOH) is evolving rapidly, and this presentation will reveal how to effectively measure its impact. Drawing on an in-depth analysis of dozens of pDOOH campaigns run across EMEA and the US, Annelijne will share a wealth of insights on what truly moves the needle. Attendees will learn actionable, data-backed strategies—from smarter targeting and creative best practices to emerging measurement techniques—to help them plan, optimize, and prove the value of their pDOOH campaigns.