Creative Check Battle

In the Creative Check Battle, DOOH motifs from various creative agencies are analysed using Locatrics' AI feature ‘Creative Check’ and discussed in a subsequent panel discussion with Lars Kirschke (CPO, It Works Group) and Markus Hoffmann (Creative Director & Head of HYGH Agency). A ranking then selects the winning motif. Creative Check is used to optimise motif design and the associated advertising impact. The motifs are intended to draw attention to the non-profit Pelorus Jack Foundation.

Moderator: Stefan Krüger, Cocodibu