Attention is the new currency - Warum DOOH in einer fragmentierten Medienwelt an Relevanz gewinnt

In a fragmented media world, attention is the scarcest and most valuable resource – attention is the new currency. Digital Out-of-Home (DOOH) is gaining importance because it is unmissable, can be flexibly controlled, is placed in public spaces in a brand-safe manner and creates a shared experience for many people. Through contextual adaptations, interactivity and storytelling in space, DOOH creates campaigns that attract attention. Thanks to the use of data and technology, DOOH is highly measurable and can be seamlessly integrated into holistic media strategies. In a world full of distractions, DOOH is thus becoming a key strategic medium for anchoring brand messages in people's memories in the long term