Heart-&-Cart-Hack – Wie der perfekte Media-Mix FMCG-Marken in den Einkaufswagen bringt
Wednesday, September 17, 2025 1:35 PM to 1:50 PM · 15 min. (Europe/Berlin)
Fireside Chat
Information
What is the perfect hack for increasing sales at the point of sale? And how does DOOH become the decisive activation pillar in the media mix? In the session “Heart & Cart Hack – how the perfect media mix gets FMCG brands into the shopping cart,” we show why it is difficult to implement your own pricing strategy without a strong brand – and how classic brand power combined with DOOH becomes a real sales booster. Curated by INOVISCO.
Moderation: Frank Puscher, Meedia
Session Language
German
Topics
Retail MediaDigital Out Of Home (DOOH)
Stages
All SessionsDOOH World




