Der perfekte Begleiter: Wie DOOH die Customer Journey am POS nahtlos abdeckt

The panel will examine how DOOH bridges the gap between brand messages and purchasing decisions. The focus will be on how DOOH provides orientation, attracts attention and reinforces purchasing impulses along the entire customer journey – from initial contact to the point of sale. 
The experts discuss the role of data-driven approaches, target group addressing and creative staging in consistently and effectively accompanying customers. Opportunities and best practices are highlighted that show how DOOH makes the POS a decisive touchpoint in brand communication.

Moderator: Frank Puscher, Meedia