Customer Centricity mit Google: Telefonica & Deloitte über Daten, Privacy und Omnichannel

Masterclass

Information

How can true customer centricity be achieved in the context of data protection, data activation, and omnichannel experience? Telefónica, together with Deloitte, demonstrates how a strong MarTech infrastructure creates the foundation for customer-centric journeys – from the Customer Data Platform to Retail Analytics and Consent Compliance. The focus is on the interplay between MarTech and CDP, as well as activation via the Google Tech Stack. A practical insight into how companies combine privacy by design with data-driven marketing and thus find a potential path to journey management.

Session Language
German
Topics
Data AnalyticsCustomer CentricityMartech
Stages
All SessionsMC7E

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