Attention: How Lenovo and FRAMEN Turn Indoor DOOH into Business Impact

With up to 280% more attention than standard DOOH formats, Lenovo’s campaign reveals how indoor media spaces can unlock a new level of brand-formance. In today’s fragmented media landscape, genuine audience attention has become one of the most valuable currencies – and Digital Out-of-Home is evolving rapidly to meet this challenge.
In this fireside chat, Lenovo and FRAMEN unveil exclusive findings from a Lumen-powered impact study conducted across coworking spaces in Germany and Italy. The results show how indoor DOOH not only strengthens brand recall but also drives measurable shifts in purchase intent and product interest, influencing consumers closer to the point of decision.
This session explores how planning campaigns around moments and places of real attention in indoor environments enables DOOH to deliver true ‘Brand-formance’: the meeting point between long-term brand building and immediate business impact.