Crosschannel Retail Media: Wie Digital Out of Home und Promotion auf der Fläche Hand in Hand gehen

How can digital out-of-home advertising and point-of-sale promotion be intelligently integrated? The panel will highlight successful strategies for cross-media activation along the shopper journey – from planning to implementation on the shop floor. The focus will be on organisational and technological challenges as well as the measurable impact of integrated campaigns. In addition, there will be a discussion on how these measures can be effectively extended through social media or influencer campaigns.

Moderation: Frank Puscher, Meedia.