(Mission) Impossible Ad – wie Weischer mit OOH & Social Media das Recruiting der Polizei NRW nach vorne bringt

From the street to the feed. The North Rhine-Westphalia Police Force shows how outdoor advertising can be reimagined. In their recruitment campaign, they combine the power of (D)OOH with the possibilities of Impossible Ads and social media.

Creators produce relevant content that not only increases reach, but also seamlessly extends the messages from the public space into the digital world. For the target group, this turns a supposed Plan B into Plan A – and (what is actually) classic advertising into an interactive experience